DESIGN BABBLE: MOOOI - Netherlands

The horse lamp recently seen in designer Yasumichi Morita-san's apartment in Tokyo has shed light on the playful and bizarre designs of Dutch company MOOOI. The venture founded in 2001 by Marcel Wanders and Casper Vissers is named after their native Dutch word for beautiful - the third 'o' in the brand name stands for an extra value in terms of beauty and uniqueness.

The collections style is exclusive, daring, quirky, and based on the belief that design is a question of love. MOOOI takes pride in producing iconic objects that Alice would most definitely stumble upon in Wonderland.

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