Alessandra Migani, Brazilian designer of her self-named line Alessa, has gained international attention with her quirky off beat unique prints. She has been described as a conceptual artist over a fashion designer to which, she responds positively. “The image of the brand is wearable art not commercial or plain. It is a story telling collection,” the quadrilingual designer states. Alessa’s last collection focused on gastronomy featuring related prints she created. One such print illustrated mouths she cut out of magazines, while another was created from photographs of colored glasses (pictured left). She constantly finds inspiration from everyday life. We sit in her bright pink house that serves as both her showroom and her home in the Ipanema section of her hometown Rio De Janeiro. She often uses her hometown as a backdrop staging fashion shows on top of Sugar Loaf mountain, in her own house, or even at the car repair garage her parents once owned. Alessa states that her clothes are “very Brazilian.” But her prints and oversized dresses seem very different from the scantily clad Brazilians we have observed so we ask her to clarify. She describes the Brazilian mentality saying her clothes are informal and emerge from humor and creativity. “So to what or to whom would you compare Alessa to?” we ask. After a pause she replies with a smile, “Carnival!”
www.alessa.com.br
Sold at Babel Fair this Fall 09
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